Marjorie Delbaere


Research Projects

  • The influence of analogies on consumer learning from direct to consumer drug advertising

Select Publications

  • Did online publishers "get it right"? Using a naturalistic search strategy to review cognitive health promotion content on Internet webpages (link)

  • Direct-to-consumer advertising and the role of hope (link)

  • Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? A persuasion knowledge perspective (link)

  • Literally Experts: Expertise and the Processing of Analogical Metaphors in Pharmaceutical Advertising (link)

  • Metaphors and Myths in Pharmaceutical Advertising (link)


  • Content Analysis

  • Social Media Data Capture and Analysis

  • Quantitative Methods

  • Experimental Stimuli Design