Research Projects
Persuading for good or persuading for gain: Examining persuasion knowledge through a social marketing lens.
The application service-dominant logic to understanding how arthritis patients and healthcare providers find value.
Contraceptive marketing: Attitudes and experiences in patients and providers.
Patient influencers: A marketplace approach to investigating the influence of expert patients.
The influence of analogies on consumer learning from direct to consumer drug advertising.
Select Publications
Did online publishers "get it right"? Using a naturalistic search strategy to review cognitive health promotion content on Internet webpages (link)
Direct-to-consumer advertising and the role of hope (link)
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? A persuasion knowledge perspective (link)
Literally Experts: Expertise and the Processing of Analogical Metaphors in Pharmaceutical Advertising (link)
Metaphors and Myths in Pharmaceutical Advertising (link)
Expertise
Content Analysis
Social Media Data Capture and Analysis
Quantitative Methods
Experimental Stimuli Design